Of the approximately 2,650 species of palm, only a few are widely used by humans. The most popular is the edible coconut, and not far behind it is the African palm. Far out of the realm of highly touted palms, there is a prickly fellow gaining the attention of curly tops — it is called murumuru.

Several Trivani products contain murumuru palm, a natural plant extract that helps to hydrate, smooth, and soften skin and improve moisture, gloss, and texture in hair. In addition to health benefits, murumuru palm gives Trivani a chance to support a native culture and protect the environment. The indigenous tribes of the Amazon have used the plant for generations and know how to harvest it without harming the environment.

Trivani buys all of its murumuru extract from special suppliers who buy it directly from the local tribes—a process that helps remote communities gain income opportunities and strengthens local economies.

Utilizing products or botanical ingredients that have been purchased through fair-trade programs deters deterioration of local communities and the rich cultural heritage they support. It also slows down the economic drive for cutting down trees.

The eco-system is allowed to function naturally as it has for many years. Through fair-traded products such as those containing murumuru, the community is rewarded for stewarding trees while the local economy is enhanced.